The toolkit at heart is a messaging exercise: when creating content for your social media toolkit, think about the values and interests of your audiences (who you want to take action), and how to strategically use text, visuals and interact elements to capture their attention. It is similar to a press kit for promoting a news item, but the audience is your supporters and partners, rather than journalists or media contacts.
#Social media toolkit drive template free#
To schedule a free consultation, contact us today.A social media toolkit contains information and resources to push out and amplify a social media campaign/cause. So your organization should invest time and capital into the production of your toolkit.īlack Digital helps organizations shift major operations to a virtual space. Social media toolkits are quickly replacing PR and press kits because so many more people are engaged on social media platforms. Take note of what succeeded and what failed, and use that information to improve your organization’s next social media toolkit. Use the master hashtag, likes, and comments each post receives to determine your campaign’s effectiveness. It might benefit your organization to hire one to conduct this research to make sure your message is reaching the most people most efficiently. This is especially important if your cause or message is time-sensitive.Ī marketing team can research the most effective times to post information about your cause. Recommend a time and date for postsĮnergy Efficiency Day excellently recommends a time and date for each sample post they include in their social media toolkit.
This is why it is important to create an easy-to-use master hashtag that will resonate with your followers. Your organization will use the master hashtag to conduct post-campaign research on the effectiveness of your social media toolkit. This hashtag should be unique, creative, and easily used by everyone posting or commenting. The most important hashtag for your social media toolkit is called a master hashtag that will tie every post together. This will cut down on confusion and keep all of the posts surrounding your cause organized and easily searchable. Include a few strong hashtags that you want your members to use in their posts. Too many hashtags will spoil your toolkits effectiveness. and 2.) how to format the images so they fit on each social media platform. They will have graphic designers on staff who will know 1.) how to make beautiful graphics that showcase the information you want to promote. As a major part of your organization’s branding, custom graphics should promote your cause and adhere to your brand guidelines.Ĭreating custom graphics can be difficult, so you should hire a digital marketing firm to create them for you. The most important part of any social media toolkit is proper branding. Branding gives your organization authority If the media or the words and hashtags do not copy and paste easily, reconfigure the examples. Test each sample post to see if it’s easy for people to copy and paste the content onto the posts they create. This strategy also works as long as the photos are scaled properly for each platform. They have post examples that will fit on every platform instead of generating separate posts for Facebook, Twitter, and Instagram. In this example of a social media toolkit, the creators have taken a slightly different approach that still works. Write a few sample posts for each social media platform you want your members to use. Why is it important to your organization?.The sample copy you include in your social media toolkit should describe your campaign or cause and answer these questions: Social media posts succeed when they attract attention, inspire action, and spark a conversation.
Then craft a message that motivates your followers. Your followers and team members already know your organization, so it is important to be brief and direct. Think about the overall message that this social media toolkit aims to promote and then include relevant background info to support that message. Recommended time and date posts should be created.A Google document with sample copy for posts on each social media platform.Background information on the cause and organizations involved.Componentsīasic features your social media toolkit should include are: The information, hashtags, and graphics that you include in your social media toolkit should resonate with a broader audience than any PR.Įach social media toolkit you create should be specific enough to promote the message you want but broad enough to allow your members to add their own creativity and ideas into the post they create. They’re similar to a press kit, with one major difference: your audience. Social media toolkits make it easy for your organization’s supporters and members to create relevant posts that promote a cause or event.
0 kommentar(er)
